Messaging apps are on a rise, and sell hulk Amazon wants a square of a action. Amazon is reportedly operative on a full-feature, stand-alone messaging app called Anytime that’s concordant opposite desktop and mobile devices, according to Business Insider and initial reported on by AFTVnews.
The app will expected be an all-in-one service, enabling users to send messages, photos, and videos with special filters, play games both with people and groups, and let users rivet with other Amazon services like shopping, music, and food ordering, and chatting with businesses.
The launch of a messaging app creates clarity for Amazon for a few reasons:
- Messaging apps can boost user engagement. Messaging apps are during a heart of a mobile experience. In a US, for instance, messaging was selected as a many renouned smartphone underline by 34% of consult respondents, according to Fluent. Amazon’s destiny Anytime app could raise and promote rendezvous by gripping users on a Amazon platform.
- Consumers are branch to messaging apps to strech businesses. Almost half of US consumers contend they cite to use some form of messaging for patron service, according to Aspect. By rolling out a messaging app service, Amazon can offer an easy business-to-consumer (B2C) communication apparatus for users and brands, that could encourage communication among Amazon partners and consumers.
- It paves a approach to confederate Alexa in consumers’ bland actions. AI requires information to function, and a some-more information entrance in, a some-more absolute Alexa can become. If Amazon decides to tie in Alexa with a messaging app, this could yield Amazon a gateway into consumer communication outward a lines of e-commerce.
Facebook is many during risk if Amazon’s discuss app takes off. Both discuss apps are opposed for a same market. Facebook is operative tough to spin Messenger into a initial indicate of hit between consumers and businesses. However, Amazon’s clever ties with retailers, as good as a confirmed consumer brand, make it a genuine hazard to Facebook.
But, Amazon also confronting unbending foe from confirmed players in a discuss app market. Facebook-owned WhatsApp and Facebook Messenger any have 1.2 billion monthly active users, that accounts for roughly 60% of a tellurian discuss app market, according to BI Intelligence estimates. To fight this, Amazon’s messaging app will expected embody a one communication feature, that means users can strech other users on any amicable network connected to Anytime. This allows Amazon to bypass normal adoption hurdles in a messaging app market.
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