With so many apps out there, it’s tough to get noticed.
“When we have over 2 million apps in a iOS app store, how we get your app downloaded verses other apps becomes important,” pronounced Amir Ghodrati, executive of marketplace insights for App Annie.
Developers have come adult with strategy to get their apps to series one in Apple’s App Store and Google Play, a store for Android devices. Here are some tricks App Annie has noticed.
Buy an ad for a renouned hunt term
Users are expected to download a initial outcome when they are acid for a specific app. Sixty-five percent of app downloads come from searches in a App Store, according to App Annie.
“With iOS hunt ads introduced final year, people are fundamentally looking for pivotal difference they consider are going to be renouned and afterwards profitable income to compensate to arrange to a tip spot,” Ghodrati said.
Many companies buy their possess names in sequence to safeguard they have a tip spot. Smaller companies competence use renouned companies to boost their popularity, such as Motif Fashion Jewelry selling an ad on a tenure “Etsy.” Occasionally, rivals will squeeze a competitor’s name in sequence to seem above a central app in hunt results, such as Walmart promotion on a “Target” hunt term:
Or Amazon promotion on a “Walmart” hunt term:
Or Lyft promotion for drivers on a “Uber” hunt term.
Change a app name or trademark to fit a season
App Annie beheld many apps changing their name or picture idol to fit anniversary events like Christmas, Halloween or Valentine’s Day. However, a many renouned eventuality to enthuse a name change is Black Friday.
A banking and internal understanding app called Retale updated a name to “Black Friday 2016: Ads, Shopping Deals Coupons” a few weeks before a large selling day. It rose from series 7 to series 3 in a difficulty and defended third place by Cyber Monday, according to App Annie. Over a week of Black Friday, Retale saw a 100 percent boost in daily downloads over a dual before weeks, App Annie noted.
This season, Wal-Mart has updated a idol to a present, combined sleet to a screenshots and combined a line “Our elves have been tough during work so you’ll save time during a holidays and each day” to a chronicle notes. The app outline also updated to embody information about giveaway shipping and regulating your phone to compensate during a store quickly.
Change your category
In sequence to strech a tip spot, some apps will change their difficulty to arrange higher. Since there are so many amicable networking apps and Instagram and Snap browbeat a category, many hunt for another dependent vertical.
For instance, Twitter switched from amicable networking to news in Apr 2016, and has given been heading a news category.
Add pivotal difference to your product description
There are always several hum difference floating around a tech scene. Thanks to a iPhone X, a app keyword hunt volume for “augmented reality” has left adult 25 percent month over month, according to App Annie. As a response, it saw many companies are adding a difference “augmented reality” or privately mentioning iOS 11 in their descriptions and functionalities.
For example, Amazon’s latest refurbish highlights a fact it allows for protracted existence seat chain so we can see products in your room before we buy them.
But given so many developers are adding protracted existence to their descriptions, companies that use that tenure are anticipating it some-more formidable to arise in a ranks. It is 14 percent some-more formidable in a App Store and 37 percent harder in a Google Play store to pierce adult spots by regulating “augmented reality” given a iPhone X was announced in September, App Annie said.