HQ Trivia is proof that informed formats never unequivocally go away; they simply evolve.
Boiled down to a essential ingredients, Intermedia Labs’ pretension is about as elementary a trivia diversion as we could imagine: 12 mixed choice ubiquitous believe questions to answer, with a singular wrong answer adequate to be eliminated.
But with a further of dual elementary nonetheless absolute factors – genuine income prizes and real-time appearance in promote events – it’s spin a viral phenomenon.
Just how large is HQ Trivia, though, and does a success tell us anything during all about a wider trivia category?
We took to App Annie‘s charts to find out.
The place to be
First launched in Aug 2017, HQ Trivia has been entertainment gait – during slightest in terms of a considerable assembly total it’s been pulling in – ever since.
However, given that on a good day it can attract a towering 1.2 million synchronous players, a biggest warn with HQ Trivia’s rankings is that they aren’t higher.
Indeed, a diversion has nonetheless to mangle into a tip 5 on a US iPhone downloads chart, peaking so distant during sixth.
That in itself is impressive, however, and a diversion has been consistently inside a tip 40 via 2018 so distant – and in a tip 20 for a many part.
Elsewhere, a diversion has appearance during 17th in Canada’s iPhone downloads draft and 83rd in a UK’s.
The latter is an assembly Intermedia Labs has been privately catering to in new months, with a introduction of games hosted by a British presenter and consisting of questions some-more tailored to UK knowledge.
It seems small fluke that HQ Trivia’s rise position in a UK came on Jan 11th, only 3 days after a UK games began being broadcast, nonetheless downloads-wise it has nonetheless to find anywhere nearby a coherence it enjoys in a US.
The interest is by no means singular to a US, though, as China has been carrying a possess live ask diversion craze.
Shoulders of giants
So what came before HQ Trivia? The apparent answer to this in a mobile context would be Trivia Crack, a 2013 pretension from Argentinian developer Etermax.
Its rival quizzing, between Facebook friends or interconnected strangers, was itself something of an eventuality behind when it launched – a truly permitted mobile PvP diversion requiring small explanation.
It’s got staying power, too. As of Jan 31st, Trivia Crack was 74th in a US iPhone downloads chart. Its grossing position on a same day was a reduction considerable 1,033rd, nonetheless a diversion is also ad-supported.
An ad-free chronicle – labelled during $2.99 – was also launched and still sits during 34th in a US paid iPhone apps chart.
But on a free-to-play side, nonetheless a diversion once strike eighth in a US iPhone tip grossing chart, Trivia Crack seems to uncover that nonetheless there is vital ardour for trivia games, convincing such a infrequent assembly to spend income is a tough task.
A 2015 sequel, Trivia Crack Kingdoms, introduced a larger spin of complexity – presumably in an bid to fight this – though yielded obtuse reward.
It final seemed in a US iPhone games grossing draft behind in December, during a squalid 1,449th. In a games downloads chart, on Jan 31st it strike 797th.
Monetisation, then, stays a biggest plea confronting trivia developers like Intermedia Labs – something we discussed in some-more fact here. Though it should be remarkable Etermax is creation adequate to seriously expand a studio internationally and is also eyeing adult a Trivia Crack TV uncover to boot.
One instance of a trivia app that’s worked around a emanate of approach monetisation is Total Trivia, that launched in Nov 2016. Rather than genuine money prizes like HQ Trivia, it offers payers a possibility to contest in tournaments to win real-world products.
The brands behind these products work directly with Total Trivia, that is how it works from a financial perspective.
It’s not been a phenomenon, never violation into a US iPhone download chart’s tip 100, though has been a plain performer given launch. More than a year after a launch, on Jan 31st, it ranked during 470th.
The ardour for trivia, then, is evidently benefaction among a mobile audience. But so far, something about a difficulty has clearly rendered it incompetent to contest with other genres in monetisation terms.
Intermedia Labs, still toying with opposite approaches, will wish HQ Trivia can be a diversion to spin a tide.