If you’re an indie developer, traffic with promotion is something we should be doing, though (as we are entirely wakeful of here on TouchArcade) it unequivocally isn’t a thing many mobile developers cruise anymore. Well, Apple recently expelled an ad product called Search Ads Basic that allows developers to simply emanate iTunes hunt ads with a really predicted cost. Unlike prior iTunes ads, that were an easy approach to bake a garland of money, Search Ads Basic usually charges we when someone indeed installs your game. we reached to 10000000 [$2.99] and You Must Build a Boat [$2.99] developer Luca Redwood who was tweeting about this progressing today, and he mentioned that when he experimented with a aged hunt ads he was profitable scarcely $30 for a singular $3 install. Comparatively, with a Search Ads Basic we can fundamentally low-ball your cost per install, that on a paid diversion allows we to spin a distinction no matter what on these ads, as you’re profitable distant reduction per implement than you’re creation on a tangible purchase. For example, Luca has paid £11.55 for 23 purchases of YMBAB:
He mentions that he doesn’t design to get abounding anytime shortly on this, though with paid games it’s fundamentally giveaway money. Also, only for signing adult we get $100 in ad credit for free, so because not? Additionally, as Luca says, “If a user sees my ad and doesn’t click it, we don’t compensate for that – though it doesn’t meant that perspective didn’t have any value. There’s a speculation in promotion that it’s steady bearing that creates ads work – maybe they’ll see a ad, Not buy a game, so we don’t pay, though afterwards a see it on sale a few weeks and buy it.” For some-more on that theory, check out Cliffski’s blog.
Since there’s not most else going on this week, really conduct over to Apple’s Search Ads Basic page and fiddle around with it. As prolonged as you’re environment your cost per implement reduction than a cost of your game, you’re entrance out ahead.