App downloads and income strike record levels in a third entertain of 2017, according to a new report out this morning from App Annie. Downloads opposite a dual vital app stores, Apple’s App Store and Google Play, reached scarcely 26 billion worldwide – adult 8 percent over a same time final year. That figure doesn’t embody reinstalls or app updates, usually new downloads. In other words, it paints a design of a app economy’s loyal growth, rather than including downloads from people who were usually grabbing a new chronicle of an existent app, or re-downloading an app they had formerly installed.
In addition, app income reached a record of scarcely $17 billion, App Annie said.
Much of a download expansion is entrance from rising markets where smartphone invasion is still comparatively low. That means we’ll expected see continued increases in worldwide downloads for some time.
In particular, App Annie found that a download expansion on Google Play was heavily fueled by rising markets, with a biggest writer being India. In that country, downloads scarcely doubled from Q3 2016 to Q3 2017.
Other Southeast Asian nations, and quite Vietnam and Indonesia, contributed to Google Play growth, too. Both countries saw double-digit expansion rates year-over-year, with Indonesia in 4th place, and Vietnam relocating into 7th.
Overall, Google Play led iOS in worldwide downloads, carrying grown downloads by 10 percent given final year.
Meanwhile, iOS download expansion was adult 8 percent from final entertain – a tip entertain over entertain expansion rate given Q1 2016. This is mostly attributable to China, that saw a tip entertain over entertain marketplace share growth, followed by a U.S. and Saudi Arabia.
Alongside a boost in downloads, consumer spend is also still growing. In a third quarter, income from iOS apps and those on Google Play sum reached scarcely $17 billion, adult 28 percent over a year prior.
In this case, it’s iOS that’s heading a app income growth. In Q3 2017, consumer spend on iOS was roughly double that of Google Play. But both stores reached record levels of consumer spend, interjection to year over year expansion rates over 25 percent.
China, again, is a vital factor. It was a largest marketplace altogether for consumer spend and saw a tip year over year expansion in comprehensive spend. South Korea – now during a tip ranking ever as 4th altogether in consumer spend – saw a second tip marketplace share growth.
App Annie attributed a lot of South Korea’s opening opposite iOS and Android to NCSOFT’s game, Lineage M, that became a tip grossing app on both platforms in a quarter.
Entertainment apps, and quite video streaming apps, also had a clever display in Q3, with worldwide consumer spend in a difficulty adult by 30 percent entertain over entertain on iOS, and adult 45 percent on Google Play.
On iOS. Tencent Video grew a most, followed by Youku and Starz. And on Google Play, HBO NOW had a tip share change, followed by Netflix and Starz.
Apps are also stability to constraint some-more of consumers’ time and attention, with a sum time spent regulating apps grew 40 percent year over year to strech roughly 325 billion hours in a quarter, App Annie found. (This figure comes from measurements on Android phones usually and excludes China, definition it’s not entirely representative. But it does give we an thought of a expansion trend.)
App Annie’s stream foresee estimates that worldwide downloads will strech scarcely 240 billion and consumer spend will tip $100 billion by 2021.