The increasingly executive purpose mobile is personification in users’ lives has caused a turnaround in app use habits, according to App Annie.
More than 65% of tellurian mobile users downloaded during slightest one app during May 2017. The new information goes opposite a oft-cited 2014 guess by comScore suggesting that a normal app user in a US downloads zero apps any month.
The app use habits of users from 10 countries were analyzed to paint a full design of a elaborating app landscape. Markets embody Latin America, Asia Pacific, and North America. Here are a pivotal takeaways from a report:
- App downloads are on a upswing. While a normal series of apps downloaded per user is one per month, in half of a countries analyzed some-more than 50% of users downloaded some-more than dual apps in May.
- Time spent in-app is growing, too. Users in both mature and rising markets are spending an augmenting volume of time in-app. In South Korea, Mexico, Brazil, Japan, and India, a tip 20% of smartphone users spent some-more than 4 hours in-app any day.
- App use varies widely by difficulty and geography. Although games continue to comment for a largest share of time spent in-app, time spent in other categories, such as financial and shopping, is commencement to take off. For example, Germany over-indexes in terms of selling app usage, while in Brazil, banking apps exceeded 10% invasion — for context, in a US, no banking app has reached this level.
The augmenting time spent bodes good for companies that have gamble on apps as a approach to strech consumers. However, businesses will need to implement rendezvous strategy such as pull notifications and in-app messages to safeguard users are actively enchanting with their apps. Moreover, new placement channels, such as mini-apps, present apps, and iMessage apps, can offer swap ways of reaching users where they’re already spending a vast share of a mobile time.
- Provides pivotal factors pushing a approaching expansion of tellurian app revenue
- Evaluates a tip app monetization strategies
- Looks during rising trends to assistance developers navigate a app ecosystem
- Explains a hurdles that developers face to contest in a app market
- And most more
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