US developer MZ is good famous for spending hundreds of millions of dollars annually selling a games Mobile Strike and Game of War.
It’s no surprise, then, both games have been ranked in a tip 100 many downloaded games on a Apple App Store and Google Play stores given they were released.
But something poignant has only happened.
In Jul 2017 a download position of a games in all vital markets has plummeted.
On a US iPhone download diversion chart, Game of War is now outward of a tip 800 and on a Google Play store it’s outward a tip 500.
(The disproportion between a dual stores is that a Google Play store seems to magnitude some-more than pristine download activity, as good as averaging this activity over a longer time duration than a App Store.)
It’s a identical conditions with Mobile Strike, given a start of Jul has forsaken outward a tip 400 on a US iPhone diversion chart. On a Google Play store it’s also outward a tip 500.
What’s adult MZ?
Clearly, MZ has finished something radical when it comes to selling a games, yet what?
The apparent resolution is it’s switching selling from a bequest games, that already have a really plain actor base, to a just-released Final Fantasy XV: A New Empire – a co-development plan with Square Enix.
And, if we demeanour during Final Fantasy XV’s opening on a US iPhone diversion download chart, it appears something has changed.
The game’s download opening during a start of Jul is standard in terms of what we’d design from a high form launch.
It ranked within a tip 10 during a launch week, yet over time, as new games were released, a position forsaken until it was 30th on Jul 21st.
At this stage, a game’s decrease changes direction, and it leaps adult roughly 20 places in a integrate of days.
Looking during other pivotal markets such as Australia, Canada, Germany and a UK, a trend is a same.
Anecdotally, players of free-to-play mobile games have also started saying adverts for Final Fantasy XV, in sold an interactive Cross-install ad.
MZ has formerly been a heavy-user of such ads for a other games.
To-date, there doesn’t seem to have been any good impact in terms of Final Fantasy XV’s ranking in a tip grossing charts, though.
The diversion stays sitting absolutely in a US tip 50 diversion grossing iPhone chart, for example. It will be fascinating to see how this changes in a entrance weeks.