Hatch Ventures and Brooklyn Labs, along with Co-Founder Dan Kaufman, today announced a public beta test of Hatch for iOS.
Hatch is a location-based mobile sharing platform that allows users to leave messages, photos, video, and music, for their friends in specific locations all over the world.
The beta version, to be released in the iTunes store, allows users to leave public “Hatches” that their friend group can view, comment on and like. Simply select any location and leave a message, a photo, video, or music, for your friends that can be helpful, sentimental or fun.
The primary misson of Hatch is to make users’ worlds come alive by delivering pertinent, location-based content from friends. Know your best friend is meeting a date at ABC Kitchen? Leave him a Hatch at the restaurant to inspire confidence once he arrives for the big night. The new version of the app is focused on being social and fun, but Hatch can also be helpful, private and practical. For example, a Hatch at your apartment is much more effective than an email or text as a means to remind your roommate to pay the rent when he gets home.
“We haven’t even scratched the surface of what location-based technology can do, and Drop Hatch is at the forefront of this movement,” said Co-Founder Dan Kaufman. “The next generation of apps for smartphones and wearable devices is going to use location-based data to enrich the world around you, not take your attention away from it.”
“Hatch allows us to communicate in a whole new way— tied to location,” said Dan Kaufman “Messages arrive when you need them. They can be much more relevant since they are place based. It is fun too. I can send you a Hatch to surprise you when you arrive.”
This Winter, the Company is launching a promotional campaign in New York City, which will include an #nycHatch scavenger hunt where digital, location-based clues will lead users to free prizes from brands such as Uber, Bonobos, SoulCycle, Magnolia Bakery and Liquiteria.