While we might be glued to a smartphones, many of us seem to be regulating a same apps day after day after day.
When it comes to downloading a new app, it would seem that a infancy of us are aged dogs. That is to say, we simply can’t be taught new tricks … or during slightest be assured to download new apps. According to comScore’s new 2017 U.S. Mobile Apps Reports, some-more than half of American smartphone users download accurately zero new apps a month. That’s right, friends: 51 percent of us are gripping a iPhone and Android home screens looking accurately a same month after month after month.
But for a apps that already have claimed changed genuine estate on your mobile screen, they’re enjoying utterly a bit of usage. ComScore reports that 57 percent of a time smartphone owners spend enchanting with digital media takes place in a mobile app. Of that 57 percent, 50 percent occurs in smartphone apps, and usually 7 percent happens in apps on tablets.
Only 34 percent of a time is apparently spent on a desktop, and usually 9 percent is spent on a mobile web.
Unsurprisingly, a many app-friendly demographic in a U.S. is comprised of millennials, who spend around 67 percent of their digital media time regulating smartphone apps. Moreover, those between a ages of 18 and 24 spend some-more than 3 hours each day in apps. For comparison, those between a ages of 25 and 34 spend 2.6 hours a day in apps, and 35 to 44-year-olds dedicate 2.3 hours each day to apps.
Millennials are also a many peaceful organisation to indeed try out new apps. While usually 49 percent of Americans are pronounced to download one or some-more apps each month, a younger era seems to expostulate many of that interest. 18 to 34-year-olds contend that they’re always looking for new apps (at least, 70 percent of them do), and some-more importantly, they’re indeed peaceful to compensate for them. In fact, 20 percent of this user bottom downloads during slightest one paid app per month, and scarcely 50 percent make 5 or some-more in-app purchases each year.
But because are many people comparatively only in apps during this point? According to comScore, folks are looking to declutter not usually their lives, though their smartphone screens as well. Indeed, this has been a trend given 2014 — new apps usually aren’t gaining that most traction.