As a battle to win over ride-hail drivers continues, Lyft is operative to urge a motorist knowledge relations to Uber, a incomparable rival. The subsequent step: Making it easier for drivers to know where they’re ostensible to be going.
Starting today, Lyft drivers will be means to navigate to their subsequent pickup or dropoff directly in their motorist app. Prior to this new feature, drivers had to switch out of a Lyft app to a third-party navigation use of choice — Google Maps or Waze — and afterwards switch behind when they were looking for a subsequent passenger.
The problem of switching between a apps was a primary censure a association was conference from drivers, according to a Lyft conduct of product pattern Frank Yoo.
Now that Lyft — final valued during $7.5 billion — has rolled out a apart motorist app, it can build out a knowledge by adding facilities within a app. Before May of this year, Lyft’s supplement and motorist controls were located in a same app, creation it harder to supplement some-more features.
(Uber, for a part, has had in-app navigation on iOS inclination given 2014 and recently stretched to Android phones.)
Beyond creation a pickup and dropoff knowledge some-more fit — and stealing a ungainly step of switching apps while pushing — Lyft will now have improved information about a routes drivers indeed take. This could assistance a association optimize some of a other services, such as a Lyft Line carpool offering, where routing creates a disproportion in a company’s ability to effectively compare passengers.
Drivers who cite regulating Waze — also owned by Google primogenitor association Alphabet — will primarily be means to opt out of regulating a in app navigation.