Freeway, a new mobile product discovery platform announced that they will be adding some high dollar products to their list of items for consumers to win starting the week of 9/15. These items include, but are not limited to, Christain Louboutin shoes and a Vera Wang wedding dress.
The company has built a product discovery mobile platform designed to connect users with new products that are relevant to their lifestyle. Since their initial launch in July of 2014 the company has managed to send out over $50,000 in products as rewards for their users.
Co-Founder Ben Umber says, “Although there are other reward based platforms on the market, Freeway is different. We see ourselves as match makers, creating an environment that helps foster the initial connection between consumers and brands.”Our goal is to provide users with an entertaining means of discovering new products while also helping our partners break through the clutter and gain exposure.
Co-Founder Bryan Hawkins, previously spent 2 years on the digital brand marketing team at Red Bull. “Time and time again I have been unimpressed with the lack of flexibility and creative offerings available to market in the digital space, so I saw an opportunity to create a unique solution.”Users on Freeway are not viewing ads, they are proactively choosing to engage with brands that spark their interest.
Freeway states that they hope to move towards offering more fashion and beauty related products. “We thought the perfect way to kick this off was buy giving away some of the most desirable items we could think of”, says Bryan.