Leonardo DiCaprio has a new art investment. The actor, world warrior, and art gourmet is investing in a art app Magnus, launched by New York-based German educational and entrepreneur, Magnus Resch, in 2016. Described as “Shazam for art,” a app allows users to brand works of art as simply as Shazam does for music. And DiCaprio, a tack during Art Basel and a big spender during auctions, wants to be partial of it.
“Visual art is a absolute apparatus for swelling ideas, memorializing history, and bringing people together around a common purpose,” he pronounced in a statement. “I am unapproachable to partner with Magnus as a app continues to teach people about a art around them.”
To use Magnus, a user downloads a giveaway app, permitted in a Android and Apple App Store, goes into a gallery, and takes a print of artwork. All a applicable information on a art comes adult on their screen, including how many it cost before, and a cost of a art now.
The routine of collecting that information caused Resch some headaches in a early days. Months after it initial launched in Apr 2016, a app was taken down from a Apple Store after art databases Artsy and ArtFacts suggested to Artnet that Magnus was regulating their information verbatim but permission. According to Resch, a app was taken down since 3 Berlin art galleries complained that a app was giving a gourmet too many information for free. Magnus returned to a App Store in Nov 2016; according to Resch, it was after “realizing these claims were but merit.” Vanity Fair has reached out to member during Apple for comment.
“I consider with each disruptive technology, it’s always a process, so a app is disrupting a art marketplace and creation it some-more transparent,” Resch told Vanity Fair in a phone interview. “The art marketplace has always been some-more ambiguous and not transparent. So if somebody comes around and tries to make it transparent, it will accommodate resistance.”
According to Resch, Magnus works in some-more than 20,000 galleries and has some-more than 10 million images uploaded by users to a database. Resch pronounced he gets a many e-mails from collectors, who, like DiCaprio, are vehement to see art turn permitted to some-more people who suffer it.
“Collectors adore a app,” he said. “They have to compensate for a information that they get from a app for free. They take a design and they get all a information—information that they’ve never had before. It’s changing a art market.”WHO WEARS SHORT SHORTS?: THEN
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