Snapchat doesn’t technically have a developer platform, yet that hasn’t stopped other startups from holding advantage of a new underline for attaching links to your Snaps and Stories. Sarahah was a first, permitting people to ask associate Snappers for open-ended unknown feedback. But a problem is that those requests could be met with cyberbullying.
Polly is a new teen sensation that’s likewise widespread by Snapchat. But a lightweight polling apps for iOS and Android strengthen users by permitting them to emanate mixed choice questions where they conclude a answers. It’s discerning and easy adequate to reason a courtesy of variable teens, permitting it to shelve adult 20 million users and 100 million answers final month.
Here’s how Polly works. Write a ask or purloin by randomized suggestions like “What’s your suggestion animal?” or “What am we best at?”, make adult some answers, squeeze a mobile web link, emanate a Snap constrained your poll, insert a link, and publish. Your assembly can follow your evidence to appropriate adult to open a Polly check in Snapchat’s inner web browser, and answer though carrying to login.
That final fact is what’s let it grow so quickly. Those 20 million users don’t indispensably have a Polly app where we make a polls, so they could trip divided if friends stop posting questions. But it’s still a symbol of success for a group that’s been experimenting for years looking for a hit.
Ranidu Lankage launched electronic song find app The Drop in 2015 with his partner Justin Kan, who had started Twitch and sole it to Amazon. But after The Drop and several other song products didn’t utterly blow up, Lankage and Kan founded Whale, a video QA app.
Whale aligned with a short-form video and vehement amicable media trends of a day, and was certified to a prestigious Y Combinator acceleator. But gripping calm peculiarity high and easy to crop on Whale valid difficult, and expansion wasn’t stellar. One day on a approach to YC’s Mountain View headquarters, Lankage tells me he and his co-founders James Zhang and Vicc Alexander satisfied “We enjoyed polls. We’d seen them on Twitter and other apps, and we suspicion wed’ be means to move them to a new platform.”
They finalized a idea, and pivoted Whale into Polly to finish YC. Both Whale and Polly are about removing people to share their thoughts. Polly only simplifies that to a multiple-choice doubt instead of forcing people to record videos that take time and can make users feel self-conscious.
That’s pushed Polly adult to a #13 amicable app in a US this week, flitting prohibited startup Houseparty.
Lankage sympathizes with Snapchat not charity an central developer height since “APIs are many of a time abused by developers. You’ve seen that with Zynga on Facebook” Lankage explains. Developers spam people’s contacts or post though a user’s permission.
“But on Polly, we have to do joining manually, so we have to build something people actually” Lankage says.
The doubt will be either users and Polly’s group are artistic adequate to keep entrance adult with constrained check questions. There’s not most to do in a app right now, so it could get stale, yet Polly skeleton to supplement approach messaging and some-more facilities to keep teenagers hooked.
Polly will also have to contest with Sarahah and fast-rising unknown app TBH. Polly could get a large boost if Instagram decides to concede normal users to post links in their Stories, instead of only permitting accurate profiles to do that. But until afterwards it’s during a forgiveness of Snapchat, that could confirm to retard links to Polly. Snap and Instagram could always build their possess polling facilities too.
Piggybacking on another app is a gamble. You get easy growth, yet risk your placement unexpected disappearing, ruining a user experience. We’ll see if Polly‘s coherence on other apps is a right answer.