Remember a sticker albums that were massively renouned during a Eighties and Nineties? PopKey is formulating a new chronicle for a smartphone epoch with a launch of a redesigned mobile app for GIFs. Previously a elementary messenger to PopKey’s GIF keyboard, a new app now lets users discover, save, and share GIFs directly to their amicable media accounts, email, and messaging apps.
PopKey is also now one of a providers (along with Giphy and Riffsy) for FB Messenger’s in-app GIF hunt feature.
As good as to PopKey’s greeting channels, that classify GIFs by mood, the new app includes partner channels with calm from brands like Major League Baseball, MTV, Starbucks, HBO, and Funny Or Die. These new facilities means PopKey now competes some-more closely with Giphy, a GIF hunt engine, in further to rival GIF keyboard Riffsy.
PopKey is a origination of Ottawa’s WorkshopX studio. Co-founder Nazim Ahmed says a users now perform millions of searches monthly by PopKey’s keyboard and mobile/desktop apps, with that series flourishing steadily. On average, people who have commissioned a keyboard on their iOS inclination open it about 6 times a day.
Every time a user goes into one of PopKey’s greeting channels (the many renouned are “not amused,” “excited,” and “happy”), they spend an normal of dual mins browsing, that means they competence perspective hundreds of GIFs. This is an critical offered indicate for intensity calm partners.
“We wish to emanate an knowledge where users can see GIFs on a incomparable screen, though have all work together. So a mobile app is for hunt and find and a keyboard is to insert GIFs into conversations,” says Ahmed. He adds that many of PopKey’s users are “GIF collectors” and a updated app will hopefully inspire them to save GIFs to PopKey instead of their smartphone camera rolls.
PopKey’s most direct competitor for mobile users is Riffsy, which is accessible on Android in further to iOS (an Android chronicle of PopKey is in a works). Riffsy recently lifted a $10 million Series A and, like PopKey, also skeleton to monetize with branding deals. Aside from a tiny seed spin from Real Ventures, PopKey is still mostly self-funded.
Ahmed says his team’s idea is to continue differentiating PopKey’s user knowledge by enlivening people to spend some-more time inside a app exploring and collecting GIFs, instead of only regulating them as add-ons to calm conversations.
“The approach we demeanour during GIFs is that it’s a new form of mobile video. We wish to build a calm covering to make a knowledge better,” says Ahmed. “I don’t consider GIFs will reinstate emojis or created language, though they will always work together.”
For partners, PopKey lets them get some-more mileage out of any calm that can be incited into a three-second loop. Ahmed describes PopKey’s value tender is a second-screen knowledge it creates. For example, people examination an MTV uncover or MLB diversion can spin to their particular channels to find GIFs of pivotal moments to send to friends or share on Facebook and Twitter.
“I consider companies are perplexing to know how to put their brands in a healthy and seamless approach into this whole messaging knowledge and this seems like a healthy approach to do it,” says Ahmed.