Apple has prolonged been widespread when it comes to a iPhone’s ability to monetize mobile games during aloft rates than opposition smartphones. But mobile analytics and selling height DeltaDNA has found in a investigate that rivals are shutting a gap.
For a decade, the iPhone’s discriminating user knowledge has always done it a smartphone of choice for gamers, with any actor generally spending some-more on games than an Android user does. But DeltaDNA found that smartphones like a Samsung Galaxy S and Google Pixel are not usually shutting a monetization gap, they are indeed on march to surpass a iPhone in terms of a normal income per daily active user (ARPDAU) statistic, a pivotal magnitude of how many income comes in on a daily basement from a many constant users.
The investigate also looked during a commission of free-to-play (F2P) players going on to spend income any day when regulating a latest iPhone, Samsung Galaxy S, and Google Pixel smartphone models. The Samsung Galaxy S8+, a many recently expelled smartphone in a study, is not usually generating a top ARPDAU — it also has a largest payer fraction, as shown below.
Earlier studies showed that newer smartphones always monetize improved than their predecessors. In addition, models with super-sized screens also monetize improved than their smaller-screened equals. But indication by model, it’s transparent that Samsung’s Galaxy S models are throwing up.
“The fact that iOS games monetize improved that those on Android is good known, though what’s engaging is how a shade distance and opening of a device minister massively to clever monetization,” pronounced Mark Robinson, CEO of DeltaDNA, in a statement. “It might have taken 10 years for anyone to make a smartphone that can plea a iPhone for games. Our investigate shows that gamers positively feel that a latest Samsung Galaxy and Google Pixel inclination aren’t distant off.”
The investigate is formed on 1.4 million players opposite North America in Jun 2017.
“As a energy and opening of smartphones [continue] to increase, we can design diversion monetization to also boost in step with this trend,” Robinson said.