Her new app The Swift Life is a partnership with Glu, best famous for cash-grab luminary mobile games like Katy Perry Pop, Britney Spears: American Dream, Nicki Minaj: The Empire, and a climax jewel, Kim Kardashian: Hollywood.
Glu CEO Nick Earl referred to her app as “a new digital party project,” and “a deeply amicable environment,” though a press recover didn’t give any serve details. From a proclamation video, it looks like a amicable height for Taylor Swift fans, with pattern elements borrowed from Instagram, Tumblr, and pop-up ads for mobile games circa 2006. Honestly, it looks a lot like a absolutely bonkers app that actor Jeremy Renner expelled progressing this year. And similarly, it promises “exclusive” calm and photos and approach rendezvous with Swift. (“Taylor can see, like, and criticism on posts!”) Swift will also apparently be rising her possess set of emoji stickers called “Taymojis.”
There’s no denote of either fans will make in-app purchases on The Swift Life. We’re articulate about a businessperson who incentivized merch sales by pairing them with Ticketmaster “boosts” for #VerifiedFans, though we’re also articulate about a musician who already spends what contingency be hours per day watching her fans’ Instagram Stories and engaging with their Tumblr posts. Maybe this is small some-more than a time-saver for her. Either way, it feels like it was inevitable. Last year, following Rihanna’s Samsung-branded promotional app for Anti, Hazel Cills wrote for MTV News, “If fans go directly to Taylor Swift’s amicable media accounts, like Instagram, Twitter, and Tumblr, for her posts, someone with her informative collateral forgoing a participation on those sites and formulating a personal digital height frequency seems far-fetched.”
The proclamation video was published to Swift’s YouTube account, and facilities some becloud handheld video of her saying, “I consider we guys are unequivocally going to like this. we mean, we hope. It would be preferable if we did.”
The Swift Life is set to launch in beta someday in late 2017.