Heini Zachariassen never utterly accepted wine.
He would go to a supermarket to collect out a bottle, though was mostly during a detriment when confronted with a unavoidable “wall of wine.”
It worried him — so he set out to build an app that catalogs, organizes and ranks millions of bottles.
“We had a problem that indispensable solving: we wish to splash improved booze though we don’t know s**t about wine,” pronounced Zachariassen.
Seven years and 25 million downloads later, a Vivino app that Zachariassen combined is used by a village of infrequent drinkers who have reviewed and rated scarcely 12 million bottles of wine.
Users snap a print of a booze tag with their phone, and a app will lapse user ratings, a normal sell price, tasting records and endorsed food pairings. It also works on grill booze lists.
To date, Vivino users have scanned scarcely 425 million labels and given 72 million ratings.
“We unequivocally wanted to concentration on a average, normal booze drinker,” pronounced Zachariassen. “Just people that adore booze though don’t indispensably wish to make it a hobby.”
Didn’t like feeling ‘stupid’
The 45-year-old businessman grew adult in a little Faroe Islands, that is located in a North Atlantic between Iceland and Norway, during a time when ethanol was prohibited. Moving to Copenhagen as a immature adult led to some critical booze enlightenment shock.
“I’m used to being smart, and when we felt foolish we did not like that,” he joked. “That could be a bit of a motorist for this [app].”
Zachariassen launched Vivino in 2011, though it took dual years for a database to grow large adequate to emanate a “meaningful” product. In 2016, a startup cumulative $25 million in appropriation led by Moet Hennessy CEO Christophe Navarre.
Wine lovers have other app options — Delectable, for example, has some-more than a million users who have contributed roughly 5 million reviews. There are apps focused on food pairings (HelloVino) and extensive cost comparisons (WineSearcher).
But Zachariassen isn’t only assisting users collect a good bottle of booze — he’s offered it to them, too.
Ripe for disruption?
Wine value over $40 million has been sole by Vivino, that recently launched a marketplace that creates recommendations to users formed on that wines they’ve rated highly.
“Wine is a $300 billion attention and if we demeanour during a online partial of wine, e-commerce, it’s still very, really small,” pronounced Zachariassen.
In 2016, only underneath 4% of U.S. booze sales ($2.3 billion) were shipped directly from producers to consumers, according to a news by ShipCompliant and Wines Vines Analytics. The rest was sole in “offline” establishments including grocery stores and restaurants.
Zachariassen believes booze sell can be disrupted in a same approach that Amazon (Tech30) altered how consumers buy books. ,
“Suddenly it’s improved to buy it during home than in a store, and that change is going to occur in booze too,” he said. “This information has never been accessible before; now it is, so that’s going to change.”