TBH, a mobile app that lets high propagandize and college students enrich one another anonymously has been acquired by Facebook, a association announced Monday.
The app, that is available on iOS devices, has been around usually given August, in some states, though a recognition has ballooned. TBH counts more than 5 million users who have sent one another some-more than 1 billion messages, according to a company. It’s the No. 1 giveaway app on a iTunes charts — forward of YouTube, Snapchat and Instragram.
TBH’s remarkable arise was adequate to squeeze Facebook’s courtesy (and money). But what is TBH and how does it work?
TBH, brief for “to be honest,” prompts users to answer polls about people they know, after they are forced to give a app entrance to their contacts. The polls come in bundles of 15 questions, and users name a chairman they have in mind from 4 choices. The questions cover such things as notes of affection (“I will marry them”), candid compliments (“Freckles on fleek”), endorsements and sarcasm (“Would expostulate to your residence and arise we adult to tell we who finally texted back”).
In turn, when friends collect we as an answer, we get an unknown presentation that includes a question, so we can see what other people think of you.
Although users can contention their possess check questions, TBH says it reviews those entries and accepts usually submissions that are uplifting, not offensive, suitable for people ages 13 and older, and that are humorous or interesting.
Anyone comparison than 13 can use a app, but TBH targets teenagers and their amicable networks, asking first-time users to name their high propagandize class and to brand their propagandize or college.
A mouthpiece for Facebook pronounced that a amicable network is not disclosing a terms of a deal, though TBH’s millennial co-creators — Nikita Bier, Erik Hazzard, Kyle Zaragoza and Nicolas Ducdodon — will turn Facebook employees, formed during a company’s domicile in Menlo Park, Calif., and will continue to work on TBH.
As with a squeeze of Instagram, that has recently mimicked several of aspirant Snapchat’s features, Facebook appears vigilant on capturing a new ways that immature people are communicating online. Facebook’s acquisitions of Instagram and WhatsApp were attempts to connect with younger users, who have been drawn to choice amicable networks. TBH’s insistence on positivity — and a amicable interactions that hinge not usually on formulating permanent, searchable, self-identifying posts, though also on charity unknown compliments — might also play into Facebook’s latest mission to build a clarity of community.
Perhaps many clearly, TBH is nonetheless another channel where Facebook can authority a time and courtesy of immature people. The merger also eliminates a nascent competitor.
“While a final decade of a Internet has been focused on open communication, a subsequent miracle will be around assembly people’s romantic needs,” TBH wrote in a statement Monday. “When we met with Facebook, we satisfied that we common many of a same core values about joining people by certain interactions. Most of all, we were compelled by a ways they could assistance us comprehend tbh’s prophesy and move it to some-more people.”