There’s no such thing as bad publicity, right?
That could be what Rus Yusupov, CEO of a new HQ trivia app, is revelation himself after his “off a rails” talk with a Daily Beast reporter this week bearing him into an neglected spotlight. Of course, Yusupov’s renouned app was already earning a satisfactory volume of hum before this week, with some time slots for a app’s live trivia diversion uncover pulling in some-more than 100,000 coexisting viewers each. The mobile trivia app has left viral, interjection in partial to a game’s renouned comedian host, and it’s now looking like even some bad PR won’t delayed down HQ.
Considering how many hum a app is getting—the diversion has been called “addictive” and one announcement even mused that a game-show app could be a “Future of TV”—Fortune suspicion it would be useful to put together a accessible beam to HQ for anyone wondering what all a bitch is about.
What is HQ?
Yusupov and partner Colin Kroll, both co-founders of a short-video pity app Vine, launched a array of apps after Twitter announced it would shut down Vine final year after carrying acquired it 4 years earlier. The new apps enclosed a live video broadcasting app Hype, that never unequivocally took off. But Yusupov told Variety recently that his group took note of a recognition of diversion show-type calm that Hype’s users were creating, that led to a growth of HQ. The quiz-show app launched in Aug and has customarily built a clever following of mobile users who balance in to one of a app’s twice daily (on weekdays), 15-minute diversion shows for a possibility to win genuine income prizes by responding a array of multiple-choice ubiquitous trivia questions.
How do we play?
Any iOS user can download a giveaway app and emanate a username, that afterwards grants them entrance to any of HQ’s daily live trivia games. The shows, customarily hosted by comedian Scott Rogowsky, go live during 3 p.m. and 9 p.m. EST on weekdays, with usually one uncover (at 9 p.m. EST) on weekends. Each uncover involves a horde presenting about a dozen rapid-fire trivia questions on topics that cover flattering many anything underneath a object (ranging from tech to sports to cocktail culture, etc.). If we answer any doubt rightly within 10 seconds each, you’ll separate a income esteem pool for that given show. Users who entice friends to join a app with a mention formula can also acquire “extra lives” that concede them to get behind into a diversion even if they answer a doubt incorrectly, so giving them additional opportunities to win money.
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How many can we win?
The distance of HQ’s esteem pools tend to vary. When a app launched over a summer, a pools were about $100, though they’ve climbed into a thousands of dollars in new weeks. Variety remarkable on Tuesday that a many income any particular actor had won to that indicate was usually over $500 over a march of mixed games, though a startup hopes to one day offer esteem pools as large as $1 million, that would meant significantly richer payouts to players. The loot are delivered to players by joining a PayPal account.
Is it accessible for Android?
At a moment, HQ is usually available for download on Apple’s iOS devices, though a association says that an Android chronicle is entrance soon.
Why is everybody articulate about HQ?
Aside from a app’s flourishing recognition with users, HQ made headlines this week after Yusupov done a unsuccessful try to stop a Daily Beast from edition a form of HQ horde Rogowsky on Tuesday. Yusupov told Daily Beast contributor Taylor Lorenz that she was “putting Scott’s pursuit in jeopardy” —i.e. he could be fired—if she published a form on a diversion uncover horde but going by HQ’s open family operation. Lorenz went on to tell quotes from Yusupov’s mini-freakout as partial of a Rogowsky story, including an sell in that a CEO strongly objected to her inclusion in a essay of a personal tidbit about a grill where Rogowsky prefers to buy salads (hint: it’s Sweetgreen).
The CEO of HQ threatened to glow Scott https://t.co/kBIJTuP0UT
— Taylor Lorenz (@TaylorLorenz) November 21, 2017
After being roundly mocked online, Yusupov seemed to commend that he’d left too distant in perplexing to kill a story and he apologized to Lorenz in a Twitter post featuring a design of himself with Rogowsky, eating a Sweetgreen salad. He also told Lorenz in a follow-up interview: “I don’t wish to glow Scott. Scott is the guy.”