If we take a demeanour during a iOS Store right now, we competence notice a handful of coloring apps creeping into a charts. As of Dec 22, dual — Sandbox Coloring and Colour by Numbers — had burst a tip 15 most-downloaded, per data from attention experts App Annie.
These dual apps have, respectively, edged out Netflix and Spotify on iPhone, to give an thought of their popularity. And on a iPad download chart, 3 of a tip 5 are coloring apps, with Netflix and YouTube rounding out a ranking.
“Overall, it’s protected to contend coloring book apps are carrying a moment,” pronounced App Annie orator Christine Kim. “We’ve beheld an uptick in new ones and download activity.”
While this might be, in part, a digital retort to a adult coloring book craze of dual or so years ago, hunt information suggests there’s some-more to it.
“Typically, a year ago, a top-grossing apps would have been fight games,” pronounced Tero Kuittinen, cofounder and arch strategist during Kuuhubb, a mobile diversion developer.
“Now, people are acid for anti-anxiety apps. It’s partly anti-stress. we don’t know how apparent a connectors to a domestic meridian here in America are. People are perplexing to find apps to ease them down rather than breeze them up.”
Canada-based Kuuhubb recently acquired Finnish app association Sumoing Oy, that focuses on lifestyle apps catering to women — who represent, Kuittinen says, 85% of a assembly for digital coloring books.
The women downloading coloring apps paint a honeyed mark for mobile advertisers too, according to Kuuhubb’s research. They tend to be 25 – 35 years old, or comparison than a standard mobile gamer. These women tend to have college degrees, earning some $88,000 per household.
For their part, Kuuhubb recently lifted $20 million in appropriation to grow and urge Recolor, a mobile coloring book app it acquired as partial of a Sumoing Oy deal.
With this investment from backers in Finland, Switzerland and Canada, a association will also build some-more apps like Recolor, as good as branching out into an area Kuittinen sees as a subsequent large thing for women: interior pattern apps, permitting for practical home alleviation and decorating.
According to App Annie, downloads of a tip 10 interior pattern apps in Nov 2017 in a U.S. grew 20% year-over-year and 25% year-over-year on iOS and Google Play respectively.
First, though, Kuuhubb will build out Recolor, as a mobile coloring trend shows no pointer of abating. The company’s developers are adding post-production and special effects to enlarge and lower a options accessible to smartphone artistes.
The good news, for Kuuhubb and the competitors, is that women have been peaceful to compensate for in-app purchases to accelerate their experience; Recolor’s Unlimited package costs $9.99 a month or $59.99 annually.
“This is some-more costly than Netflix,” pronounced Kuittinen. “And people feel so strongly about it that they don’t mind.”